Do You Know Your Recruitment Marketing SCORE?

When was the last time you took a long, hard look in the mirror and evaluated your recruitment marketing strategy? Can't remember? Take our assessment and learn your score when it comes to tracking, analytics, ROI, employer brand, and more. Whether your strategy is perfect, not quite there, or on its last leg, it's time to get real about how your recruitment marketing is truly performing.

I didn't realize how much time and money we were wasting.

We've been able to adjust and get more ROI from our job advertising budget.

Fill out the following statements the best you can.

The button to the right means you "Strongly Agree" with the statement, and the button to the left "Strongly Disagrees" with it. If you don't know, please select the far left button for that statement. Don't worry, we're here for you! We have recruitment marketing professionals standing by to help you get that score up!


We have a defined media strategy for 12 months.
We have a unique media strategy for each job family.
We used data from last year to shape this year's strategy.
Our strategy is flexible to account for unknown circumstances.


We track click-to-apply conversion rates by media source.
We track completed applications as the primary conversion.
Our landing pages (job pages) convert at least 10% of visitors.
We track cost-per-conversion metrics such as CPA for all media.


We optimize traditional digital media on a monthly basis.
We optimize PPC data with programmatic technology.
We've been able to improve media performance by using data.
We compare media source performance with reliable analytics.


We measure cost per application by source, location and job category.
We've been able to improve media campaigns over time.
We understand where our qualified applications come from.
We measure assisted conversions in addition to last-click data.

Employer Brand

Our employer brand is prevalent from first click to completed application.
Our social media pages are up-to-date with modern content.
If people have not heard of us, they feel intrigued to learn more.
We have landing pages that express our EVP.