Roadmap to Recruitment Marketing

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Roadmap to Recruitment Marketing

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Recruitment isn’t about the destination – it’s the journey. We know it’s corny, but hear us out. As with any journey, you’ll need a guide. Whether you’re just embarking on your recruitment marketing adventure or looking to improve your existing strategy, this roadmap has all the latest insights, tips, and resources!

To get the Ultimate Recruitment Marketing Roadmap, fill out the form below:




  • Automation/AI for Recruitment
  • Smart Job Advertising
  • Transparency
  • Gig Economy
  • Diversity & Inclusion
  • Social Recruiting





  • Get your recruitment media SCORE
  • Google for Jobs Resource Center
  • Tracking & Analytics Checklist



  • Increase applicant flow AND get more ROI on your recruitment budget
  • Optimize your career site for candidate experience
  • Your career site must meet the “two-click” rule
  • Reach candidates after they leave your career site
  • Reach passive candidates with programmatic job advertising
  • Tailor your recruitment content for multiple generational audiences
  • Engage potential candidates with “out of the box” social media targeting
  • Optimize your talent network form
  • Respond (meaningfully) to Glassdoor reviews
  • Find a recruitment media partner