Recruitment Marketing Resources

Hiring in Hospitality: Overcoming Talent Acquisition Challenges [guide]

Learn how to round out hospitality recruitment strategies to ensure hiring success.

The Future Of Retail: How To Attract Top Talent [guide]

Check out this guide to learn how to create a robust retail recruitment strategy.

A New Frontier: Authentic Employer Branding in a Remote Workforce [guide]

Learn how to achieve employer branding success in a remote world.

State of the Industry: 2022 Staffing Trends Report [guide]

Learn insights, critical perspectives, and actionable conclusions regarding current labor trends and their influence on the staffing industry.

A New Frontier: Authentic Employer Brand in a Remote Workplace [webinar]

Learn how to build your employer brand to fit the new need in the 'new normal.'

Increasing Conversions & Enhancing Career Site User Experience [webinar]

Learn how to increasing candidate conversions by enhancing user experience.

Hiring For The Heart Of America: Overcoming Talent Acquisition Challenges [guide]

Here's a guide for successfully navigating the 'new normal' in healthcare recruitment.

The Future of Food Services: Talent Acquisition Planning [guide]

Here's a guide to help rework your hiring strategies using a multi-pronged approach.

The Ultimate Candidate Engagement Checklist [guide]

Here's a checklist of important tips for candidate engagement to be sure you don’t overlook key pieces of your talent acquisition strategy.

The Secret Sauce to Recruitment Marketing Success [webinar]

Hear from TA industry experts on what makes them successful on this live webinar!

Recruitment Strategies Post COVID-19: Hiring Demand vs Hiring Capacity [webinar]

Get actionable information to help you with your strategies.

The Impact of COVID-19 on Talent Acquisition: Planning for the Future [webinar]

Actionable insights for you to start your strategy for the future on this on-demand webinar.

The Shape of Recruitment Recovery: Hiring Demand vs. Hiring Capacity [guide]

Find Out The Shape of Your Recruitment Recovery

Virtual Recruiting: Helpful Tips from TA Leaders [webinar]

Recording of the panel webinar, co-hosted with Brazen, on "Virtualization in Recruitment: Helpful Tips for Going Virtual from TA Leaders" with TA leaders from Northrop Grumman, Spectrum and more!

Employer Brand Crisis Messaging [guide]

Access an action plan, dos & don'ts, and an interactive checklist.

Careers Site Best Practices [guide]

Get access to Dos and Don'ts, Pro Tips, Out-of-the-box Ideas and Careers Site Examples.

Company Profile Best Practices [blog]

Showcase your employer brand on company profiles like Glassdoor, Indeed, LinkedIn and Facebook.

Healthcare Job Advertising [case-study]

Access several case studies from several large healthcare employers (5K+ employees)

Glassdoor Company Page Best Practices [guide]

Showcase your employer brand on your Glassdoor Profile with this best practice guide.

Social Recruiting Strategy [guide]

social recruiting strategy checklist

Facebook Company Page Best Practices [guide]

Candidates will seek out information about your careers on Facebook. Ensure the experience is optimized.

Veteran Recruiting Best Practices [webinar]

Learn how civilian TA pros can better recruit military talent from this panel of experts.

The Ultimate Recruitment Marketing Resources Guide [blog]

Get access to this all-encompassing list of resources including conferences, podcasts, books, blogs, and more.

US Healthcare Company Exceeds Hiring Goals by Partnering with Recruitics [case-study]

Learn more about how Recruitics helped a U.S. healthcare customer exceed their hiring goals.

Recruitment Marketing Analytics Formulas Cheat Sheet [guide]

Print out this cheat sheet and keep it handy at your desk so you can calculate your job advertising performance on the fly!

The Recruitment Marketing Analytics Self-Assessment [guide]

Determine how much you know about the data you need to understand and optimize your job advertising strategies.

Top Benefits & Trends For Programmatic Advertising [guide]

Here’s a fresh look at the latest changes in programmatic and trends to be on the lookout for.

High Volume Hiring: 5 Best Bets For Success [guide]

Here's a guide reviewing 5 considerations when preparing for your high volume hiring campaign.

Maintaining a Human Touch in a Virtual Recruiting World: How to Use Video in Recruitment [webinar]

Join us, ADP, Amgen, and Altru to discuss video in recruitment.

Healthcare Recruiting During a Crisis [webinar]

Get access to the "How TA Leaders are Navigating COVID-19 & the Impact to Recruitment Marketing" webinar. Panel: Cigna, CVS Health, Atlantic Health, NAHCR, Health eCareers.

Social Recruiting-Nomics [video]

Social recruiting is an essential component to talent acquisition. Check out these powerful statistics.

LinkedIn Company Page Best Practices [guide]

Ensure your LinkedIn Company Page is up to date and optimized for the best candidate experience.

Indeed Company Profile Best Practices [guide]

Optimize your Indeed Company Profile using these best practices.

The Beginner's Guide to Recruitment Marketing Attribution [guide]

Learn more about how your job advertising sources get credit for traffic and applicants.

Increasing Quality Applicants [guide]

When you optimize your recruitment marketing strategy to focus on quality applicants, good things happen!

LinkedIn Personal Profile Checklist [guide]

When is the last time you updated your LinkedIn profile? Try this checklist to improve your profile.

The Ultimate Guide to Recruitment Marketing Analytics [guide]

Get all the information about the data you need to understand and optimize your job advertising strategies.

Candidate Sourcing & Engagement [webinar]

A data-driven, educational session from Recruitics on actionable sourcing best practices for successful talent attraction.

What to Track [guide]

Use this checklist as a guideline when auditing your existing tracking and reporting ecosystem.

Results of The Impact of COVID-19 on TA [guide]

Interesting results that can help you plan for the future.

AI for Recruitment [guide]

Get access to the most comprehensive AI guide for recruitment.

Web Accessibility Tools [guide]

Getting started in creating an accessible career site can be daunting. Luckily, there are a number of tools that can help.

Roadmap to Recruitment Marketing [guide]

Wherever you are in your recruitment marketing journey, this roadmap has all the insights, tips, and resources you need!

Social Media Advertising Podcast [other]

Melissa Van Dyke (Recruitics) and Craig Fisher (Allegis Global Solutions) talk best social media advertising practices.

Your Recruitment Marketing Score [other]

Fill out this assessment to learn how you score when it comes to tracking, analytics, ROI, employer brand, and more.

Healthcare Recruiting & COVID-19 Impact Survey [other]

See the results of the impact of the COVID-19 crisis on the healthcare recruitment industry survey.

5 Potential Impacts of the Coronavirus (COVID-19) on the Recruitment Marketing Industry [blog]

Get Insights on how the coronavirus is affecting different industries and ideas for adjusting.

Are You Managing Your Employer Brand in Difficult Times? Now's the Time! [blog]

Ideas on how to showcase your employer brand during the coronavirus time.

How To Host a Virtual Hiring Event Without Leaving Your Desk [blog]

See what to consider when hosting a virtual event and options you have.

Coronavirus HR Comms & Resources [other]

This is a crowdsourced collection of resources for HR and business leaders to help inform and support Coronavirus response plans. This guide will be updated regularly.

The Ultimate Guide to Healthcare Recruiting and Staffing [guide]

Resource from

Recruiting & COVID-19 Impact Survey [other]

Results of the survey that assess the impact of the COVID-19 on the virtualization in recruitment.

Virtual Recruiting: What Talent Acquisition Teams Should Know [blog]

What you should know about virtual hiring events, virtual career fairs, video interviews, and virtual assessment tools.

Key Things You Need To Know About Hiring Events Promotions [blog]

Here are the key things you need to know about planning and promoting a hiring event for your organization.

Microsoft's Remote Work Trend Report: Meetings [other]

Microsoft 365: How a desire to connect is changing meeting habits during the world’s largest work-from-home mandate.

6 Tips to Showcase Your Employer Brand at a Virtual Career Fair [other]

Article from vFairs about employer brand and virtual hiring events

Thirteen Tips and Tricks for Running a Hiring Event [other]

Article by Indeed Hiring Events

Staying Connected and Productive with Virtual Events [other]

Article by Reem Abeidoh on LinkedIn Marketing Solutions blog

By 2030, Every Office Will Be a Virtual Office [other]

Article by Geoffrey James on INC Magazine

Remote Recruiting In A Post COVID-19 World [other]

Forbes article on how the COVID-19 pandemic is quickly changing how every organization is attracting, recruiting and retaining employees on their virtual teams, making remote work the new normal.

Coronavirus & Nurse Recruiting [other]

Nurse recruiting trends during the crisis of COVID-19, plus 3 actions to retain, support, & attract top nursing talent.

10 Tips to Implement Video Job Interviewing [blog]

Interviews are now being conducted virtually. Here are some tips to help you with a link to providers.

How To Successfully Hire and Manage Remote Employees [blog]

Here are some tips for managing your remote workforce

Healthcare Recruiting Trends & Predictions: The Impact of a Pandemic [blog]

A look at the current state of healthcare recruiting, the impact of COVID-19 & predictions for what we can expect in the future.

COVID-19 Employer Brand Messaging Examples [blog]

Here's how some companies are handling candidate messaging.

Glassdoor Economic Research Hub [other]

Glassdoor’s research and analysis on the impact of COVID-19.

The Employee Value Proposition + Employer Brand [blog]

The employee experience is an essential part of an employer brand.

Employer Brand For Warehouse + Logistics [blog]

Learn how to create your messaging and craft the EVP/EB for the warehouse/logistics space.

Employer Branding For Healthcare Candidates [blog]

Read on to learn about five employer branding strategies for candidate awareness in the new normal.

Employer Brand Questions with JD Cummings [blog]

Dive deep into employer branding questions with JD Cummings.

The Impact of Employer Brand in Times of Change: Insights & Tips from a Panel of Experts [webinar]

Learn from EB Leaders at Instacart, Raising Cane's, Brother & Glassdoor.

Is Employer Branding Important Right Now? YES! [blog]

Those communicating transparency are the companies that will be poised for future success.

Managing Employer Brand in Difficult Times [blog]

Ideas on how to showcase employer brand during difficult times.

Have Candidates Fall in Love with Employer Brand [blog]

Build an irresistible employer brand with these 12 strategies.

Diversity and Employer Brand [blog]

Learn how employer branding can help tell the diversity and inclusion story.

Company Profiles Best Practices [blog]

Read on to learn how to break down each company profile into actionable best practices to attract top talent.

What Do Company Profiles Say About Employer Brand? [blog]

Learn how to use company profiles to maximize awareness about the employer brand.

Employee Culture & Social Responsibility [blog]

Here are just a few health care companies who are rocking the social responsibility game.

EVP vs. Employer Brand: What’s the Difference? [blog]

Learn about the difference between EVP and employer brand.

Recruitment And Employer Brand Video Examples [blog]

Employee-generated videos are valuable to incorporate into recruitment and employer branding strategies.

Video For Recruitment & Employer Branding [blog]

Know the benefits of adding videos to recruitment and employer branding strategies.

Attract Warehouse Talent with Advertising [blog]

Sound recruitment advertising can give companies an edge over their competition for reaching both passive candidates and audiences.

Using TikTok For Recruitment Marketing [blog]

If hiring professionals are wondering how they can benefit from TikTok and if the platform is right for them, read on to “Talk the Tok.”

Using TikTok For Healthcare Recruitment [blog]

Read on to learn how a company can successfully implement TikTok into their recruitment strategy.

Examples Of Social Recruiting Using Facebook [blog]

Learn what companies can do right away to enhance their engagement with candidates and more.

Why TikTok is Becoming a Worthwhile Tool for Recruitment [blog]

Many recruiting professionals are wondering if they should learn to use TikTok for recruitment marketing. Learn why it’s a platform to watch.

Social Advertising: Reasons They Are Difficult To Measure [blog]

Learn what factors can change how to measure a social media advertising campaign.

Corporate vs. Recruitment Social Media Channels [blog]

Trying to decide if the talent acquisition or recruitment teams should have its own social media channels? Here are a few things to consider.

Ways Companies Can Celebrate Diversity [blog]

Here are a few ways companies, large or small, can celebrate diversity.

Recruiting & Retaining Women in the Workforce [blog]

Learn ways to create equal opportunities for women in the workplace and actionable steps to take to improve gender equality moving forward.

Generational Recruiting Strategies [blog]

Learn statistics around generational hiring, why knowing your audience is crucial, the benefits of tailoring your recruitment strategy, and more.

Recruiting Spanish-Speaking Candidates for Warehouse Roles [blog]

This article explores trends from this year’s warehouse hiring season and offers a prescription for tapping-in to the Spanish speaking talent pool.

Bias in the Workplace [blog]

Inclusiveness requires team effort, and it’s important for everyone to be constantly learning how to improve bias in the workplace.

Neurodiversity in the Workplace [blog]

Learn more about what a company can do to improve support for neurodivergent candidates and employees.

Disability Diversity in the Workplace [blog]

Here are some benefits of an inclusive workplace, how to increase disability diversity, and how to be mindful of the needs of persons with disabilities.

DEIB Studies for Recruitment Marketers [blog]

Here are some recent research studies covering diversity in the workplace with learnings that to bring to leadership.

Achieve Workforce Diversity [blog]

Diversity in the workplace isn't a lofty goal with these five tips. Read more to see how you can strengthen your DEIB strategy.

Diversity & Inclusion in Recruitment Strategy [blog]

Learn more about a 360 diversity and inclusion approach.

Recruitment Strategies Post COVID: Hiring Demand vs Hiring Capacity [blog]

Find Out The Shape of Your Recruitment Recovery

Product Updates from Glassdoor, Indeed and LinkedIn in Response to COVID-19 [blog]

Find out what's new and if you should take advantage of these updates.

Hiring in a Time of Crisis [other]

Strategy Column at ERE by MARY FAULKNER

Put Your Pants On! Plus 5 Other Tips to Successfully Work from Home [blog]

Tips for those practicing social distancing and teams that are now working from home. Several tips and additional resources.

Strategies That Target Top Talent [blog]

Learn how to invest into employer brand and how to communicate it effectively.

Understanding Candidate and Employer Ghosting [blog]

It's valuable for employers to look at both perspectives to understand how to prevent ghosting.

Employer Branding During a Pandemic [blog]

Dive deep into employer branding questions.

Employee Appreciation Practices [blog]

Here are 10 ways to appreciate employees to improve their productivity and retention.

Guide To Employee-Generated Video [blog]

There’s been a growth in the creation of employee-generated content (EGC), learn why it's beneficial to add to recruitment strategies.

Recruitment Videos: Everything You Need to Know [blog]

Learn what is a recruiting video and how to use them in talent acquisition.

Implementing Video Job Interviews [blog]

Interviews are now being conducted virtually. Here are some tips to help build a strategy.

Ways to Use Video in Recruitment Marketing [blog]

Explore the different ways companies are using video for their recruitment marketing efforts.

Communicating a Positive Message with Employer Brand [blog]

The use of video for employer brand is more important than ever. See what some companies are doing.

Recruitment Advertising For Professional Services [blog]

This article will address the steps to creating content and recruitment strategies that appeal to professional services talent.

Social Media Recruiting Strategy for Nurses [blog]

This article will discuss how an organization can work to best optimize its organic social media, as it pertains to recruiting nurses.

LinkedIn Creates Feature Aimed To Reduce Bias [blog]

LinkedIn has introduced a new feature to “hide names and photos” in hopes to eliminate unconscious bias from recruiters as they search for qualified candidates.

TikTok Resumes [blog]

TikTok announced the launch of its new pilot program, the Resumes feature. Read more for tips on this new feature.

Employer Profiles and Social Media Content Strategy [blog]

It's important to include employer profiles in a social media strategy. Here are tips for social media content creation in recruitment.

Employer Branding and Social Media [blog]

Here are best practices to should consider when developing a social media strategy for recruitment marketing and employer branding.

Facebook and Recruitment Marketing [blog]

Read on to learn ways to use Facebook for recruitment marketing.

Retargeting Campaigns on Facebook [blog]

Here are 3 strategies to leverage to reach different audiences through Facebook advertising.

Generational Recruitment Advertising [blog]

Learn more about the key values, behaviors, and expectations of Gen X, Gen Y, and Gen Z job seekers.

Increase Workplace Diversity [blog]

Taking action to expand DEIB efforts can help companies create a more welcoming company and promote an inclusive environment.

Web Accessibility and Career Sites [blog]

Read on to learn more about making the career site more accessible for people with disabilities.

Guide To Veteran Recruiting [blog]

Check out the most recent veteran hiring statistics, reasons why companies should hire veteran talent, how to showcase the military-friendly employer brand, and more.

Recruiting Hispanic And Latinx Candidates [blog]

It's important to update diversity strategies and ensure inclusive hiring practices to attract the widest range of candidates.

Ensure Recruitment Process is LGBTQ Friendly [blog]

Here are ten ways to ensure that recruitment process is open and affirming for LGBTQ candidates.

3 Recruitment Lessons From "Hamilton: An American Musical" [blog]

With DEIB plans in place, hiring professionals can work to build a positive culture for this generation and the generations to come.

Military-Friendly Employer Brands [blog]

Learn how to strengthen a veteran recruitment marketing strategy and attract top military talent.

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